Why Choose Sadbhawna ?

22060+ tons temple flowers recycled

22060+ tons temple flowers recycled

22060+ tons temple flowers recycled

22060+ tons temple flowers recycled

Phool Flowercycling® Process

Our Purpose

We collect millions of sacred flowers offered in the temples of India and employ 300+ women from marginalized communities to upcycle these flowers into the world's first certified, handcrafted incense products.

As seen in

"Reigniting India’s $3.2 billion home fragrance category, Phool has turned the jaded incense category into an experiential lifestyle one."

"Phool is India’s first D2C wellness brand to obtain the coveted Fair for Life-Fairtrade, and Ecocert Organic & Natural certifications."

"Phool is synonymous with luxury fragrance, superior product experience & honest ingredients."

"Phool is synonymous with luxury fragrance, superior product experience & honest ingredients."